What we think is normal, other people find amazing. When we don't recognize the value of our strengths and understand how our piece fits with those around us, we end up feeling insecure, fearful and defensive and that creates a culture that inhibits creativity and innovation.
But when we see the value of our strengths and the unique role we're able to play, we discover our weaknesses provide opportunities to collaborate with other team members gifted differently.
This increases team connectedness and improves morale. It opens doors to creative problem solving, conflict resolution and resiliency. This allows your team to work together more effectively, translate data and research to tell a better brand story and create a more meaningful experience for your clients.